Lithia UK has announced it is rebranding its fleet and leasing business, introducing a new name and brand identity. Pendragon Vehicle Management will become Driveway Vehicle Solutions from 2 March 2026.
The rebrand follows a successful year for the fleet business, which delivered 14% growth and achieved 100% customer retention. Driveway Vehicle Solutions intends to continue building on this momentum by deepening its customer‑first approach, expanding its fleet portfolio, and investing further in digital capability to support long-term, sustainable growth.
Inspired by its US parent company, Lithia & Driveway, the new brand launches with a refreshed, modern blue logo. An enhanced website will follow in Q2.
Backed by Lithia UK’s extensive retail network—spanning 170 Evans Halshaw and Stratstone stores—Driveway Vehicle Solutions combines over 40 years of leasing expertise with the strength of one of the UK’s largest automotive retailers. This gives customers direct access to the benefits of a nationwide retail network, including vehicle selection, test drives, and servicing.
Under the leadership of Managing Director Phil Wilbraham, the business has expanded its fleet to over 12,000 vehicles in the last 12 months. Driveway Vehicle Solutions has also transformed its TrustPilot score, rising from 1.3 to 4.2, following a renewed focus on customer experience.
Commenting on the rebrand, Phil said: “Driveway Vehicle Solutions is the natural next chapter for our business. Built on experience and recognised growth, we’re combining agility with the strength of Lithia UK’s retail network to deliver smarter fleet solutions for modern businesses.
“Access to the quick stock available across our dealer network means we can pair customers with the right vehicles faster. Customer satisfaction has been particularly impressive, evidenced by a substantial increase in our order bank—68% of which last year were growth orders—and by the significant savings we have delivered for many of our customers.”
Driveway Vehicle Solutions launched a new Salary Sacrifice Scheme in May 2025, offering businesses rapid access to the latest vehicles for their employees. The scheme, launched alongside a new class‑leading online portal, has proved popular with both new and existing clients, including The Royal Mint, A.F Blakemore, AVCO and Targa Telematics. These partnerships have enabled over 15,000 employees to access tax‑efficient electric vehicle (EV) options.
Neil Williamson, Operations President for Lithia UK, said: “After months of planning, it is great to go live with this update to our leasing brand identity as Driveway Vehicle Solutions. With a new name and look, we are in a prime position to build a brand that is recognised by both businesses and consumers, and to continue delivering against our growth plans.”
